Simon Parker Creative
Website development and branding for Simon Parker Creative - an award-winning travel video production agency.
THE BRIEF
Designing an SEO-focused website to bring work and reputation together under the new Simon Parker Creative brand identity.
We were approached by Simon Parker, an experienced travel filmmaker and writer based in the Cotswolds, to create a modern, SEO-driven website designed to strengthen his brand, boost visibility, and increase enquiries for high-value video projects.
Simon had a strong personal reputation and a large portfolio of work, but his online presence was scattered across platforms with no formal visual identity, no structured service offering, and no system for showcasing case studies or converting enquiries.
The brief: create a simple, black-and-white, SEO-optimised website that brings all of his work together, highlights his best projects, and positions “Simon Parker Creative” as a clear service brand – built to attract and convert more high-value video jobs.
Key Objectives:
• Create a bespoke, SEO-optimised website.
• Develop three core service areas to improve search visibility.
• Establish a clear and consistent brand identity.
• Present the business in a more professional, credible and unified way.
• Support long-term marketing and lead-generation goals.
established credibility
Established credibility and trust.
Simon’s reputation is the core of the brand – coming from years of experience working as a travel writer and filmmaker. While he had an established body of work and media credits, there was no formal brand or central marketing system to showcase it. We created a stripped-back visual identity and site structure that collects those floating elements into a coherent presentation – making it easy for clients to understand his experience, view case studies, and enquire for paid video work with confidence.
simon parker, simon parker creative
“Working with Flavr transformed how clients find me and how I present my work online – the site is clean, fast and already generating better leads.”
A modern, content-led website with a CMS for super fast updates, expert SEO implementation, and reliable email integration to capture more jobs.
We delivered a fully custom WordPress website built around a flexible CMS, allowing new case studies, categories, and service pages to be added with ease. The site was designed for clarity, simplicity, and strong usability – prioritising fast loading speeds, responsive layouts, and accessible design.
Because Simon works with high-resolution images and large video files, page performance was a major priority. We optimised every asset, implemented smart loading techniques, and structured content delivery so the site remains fast and responsive without compromising visual quality.
To support SEO performance, we implemented structured content, improved page architecture, and created clearly defined service pages aligned with specific search terms. Email systems were also rebuilt through Google Workspace and our private server to improve deliverability and resolve previous complications.
This project is now part of an ongoing collaboration focused on content production, analytics tracking, and enhancing SEO performance over time.
Results:
• Hundreds of unique visitors every month.
• Improved email deliverability.
• Longer session duration across all web pages.
• New enquiries for paid video work through the website contact form.
